Gig

What is Gig

Gig is a services marketplace that applies dating-app logic to connect professionals and clients. Instead of professionals paying to chase leads, both sides browse a card feed and chat only opens when there's mutual interest — a real match.

The core entity is not the professional but the listed service. A single professional can have multiple active services with completely different availability regimes.

Availability regimes (MVP)

• Scheduled — specific date and time slot. Photographers, nannies, chefs.
• Parallel stack — maximum capacity of simultaneous projects, no fixed order. Devs, designers, writers.
• Immediate — online now, Uber-style proximity dispatch. Electricians, IT support.
• Recurring — fixed weekly or monthly days with automatic contract. Cleaners, tutors.

A fifth regime (Salon) is documented for a later phase: fixed daily slots with variable durations per service type, competing with Booksy.

Public portfolio

Each professional gets a public page at gig.app/name with services, job history and reviews. Works as a digital business card even with zero clients on the platform — solving cold start through organic distribution.

Availability controls

Two independent controls per service: open to new clients (pauses matches) and schedule availability (time slots). Never mixed — this separation is a core design principle.

The problem with lead-generation marketplaces

Dominant Brazilian service marketplaces like GetNinjas and Workana are not true marketplaces — they're lead generators.

How GetNinjas works:

1. Client posts what they need
2. Professionals pay credits to see the client's contact and send a proposal
3. Client receives a flood of generic proposals and picks one
4. The platform exits the equation — everything else happens outside

The professional pays to try, with no return guarantee. The platform profits from lead volume, not quality. Incentives are fundamentally misaligned.

How Gig changes this:

Dimension	GetNinjas	Gig
Model	Professional pays per lead	Platform earns on the relationship
Contact	Purchased with credits	Direct after mutual match
Quality	Spam of generic proposals	Qualified matches on both sides
Availability	Free text field	4 structured regimes
Portfolio	Locked inside platform	Public shareable URL

Incentive alignment is the most defensible moat: Gig only earns when the job actually happens.

Roadmap and monetization

MVP Roadmap (6 months)

M1–2 — Foundation

• Professional signup with multi-service support
• Regimes: scheduled and parallel stack
• Public portfolio at gig.app/name
• Card feed + mutual match + chat

M3–4 — Trust

• Document verification and trust badges
• Mutual reviews
• Immediate regime (GPS + dispatch)
• Recurring regime with contracts

M5–6 — Retention and monetization

• Unified multi-regime calendar
• Escrow payments
• Pro subscription live

M7+ — Expansion

• Salon regime (documented, later phase)
• Transaction commission
• Analytics and sponsored visibility

Monetization

1. Pro subscription (MVP) — monthly fee for active profile, free plan with match limits
2. Commission (scale) — % on transactions, aligned with professional success
3. Spotlight + data (expansion) — sponsored visibility, demand reports by category

Launch strategy

Vertical launch — one city, one or two categories — to validate the model before scaling.